You can possibly create an opening repertoire for the above 2000 players.
With this, players will get many benefits, as well as your platform.
1) The platform will grow exponentially and players in turn will get an opening repertoire.
2) You could stream separately for the above 2000 players.
3) It will be easier for me to share and refer to your website with over 2000 players.
4) You can get many serious students and sponsors too!
This is being released shortly, and is a repertoire for where Black plays the Sveshnikov, which will be reached via Nc6 (also a more complicated option we can use if the Accelerated Dragon doesn't suit), thus most of the lines will be of interest. In the pdf sample there is the Nc3 Bb5 line, and he's recommending the Chessmood Bd3 line with b3 IIRC.
Might be worth a look for some additional material / alternative lines.
To be a bit pedantic, epaulette is actually French which English borrowed.
épaule is shoulder and ette is diminutive so épaulette literally means little shoulder. I guess the stealing the French won out versus calling them shoulder-thingies when we couldn't find a name of our own.